Louis Tsang
  1. 005
    Spam links aren't punished, they just don't count
    Three Google patents, from 2012 to 2018, trace one shift: to handle spam links, Google moved from judging and penalizing to simply not counting them.
  2. 004
    Position before phrasing
    The most common product copy mistake isn't bad phrasing. It's saying the right thing in the wrong place.
  3. 003
    Building a blog inside Claude
    A blog designed, built, and written end-to-end by Claude. The real change is not the tooling — it is how writing begins.
  4. 002
    When a reply is an interface
    HTML over Markdown, an inline-rendered demo, and why an agent's reply ships its styles inline rather than via Tailwind.
  5. 001
    Scoring sites by user behaviour
    A 2015 patent, a 2022 update, and a 2024 spam policy trace one constraint search ranking cannot outrun.

Louis TsangEssays and Notes